Hey Humans is a plastic-, cruelty-, and paraben-free line of personal hygiene products sold at Target. I particularly enjoy their deodorant, which actually works and also comes in a 99% recyclable cardboard tube. 

 While there are many deodorants that market themselves as “natural”, most of them still come in plastic containers. With these ad concepts, I wanted to highlight this fact while also answering the usual objection people have to natural deodorant—“I still stink!”

 Design and art direction by Sarah Brown.