Copywriting - Andrew Elsass

Copywriting Samples

I currently work in corporate communications in a more internal-focused role, but for several years I was an in-house copywriter with a Fortune 500 tech company.

This gave me the opportunity to write copy for just about any kind of B2B digital asset you can think of, including promo emails, display ads, landing pages, newsletters, case studies, white papers, video scripts, and more.

The animated and static ads I wrote typically targeted Technical Decision Makers and Business Decision Makers.

These campaigns typically ran on all major social media platforms, and sometimes I was also asked to write copy for the accompanying post.

Designer: Clay Colding

Billboards

I was lucky enough to write copy for an Equinix brand awareness campaign targeting the business community in downtown Perth, Australia.

The ads were displayed on a digital billboard in Yagan Square in the city’s central business district, with the goal of highlighting Equinix’s presence and capabilities there. The campaign also aligned with the opening of the company’s third data center in Perth.

Branding

As part of a freelancing gig, I helped marketing technology firm Etumos write a branding guide to serve as an internal reference for the company’s tone and voice.

(Click to view entire document)

Customer Reference

Back to Equinix, where I write and edit a large number of digital marketing assets that probably used to be printed at one point.

These include case studies, customer success stories, data sheets, infopapers, solution briefs, spec sheets, sustainability reports, white papers…

Designers: Jessica Panian, Stacie Yamaki

Direct Mail

Sometimes a project came into my queue for a physical mailing, such as these postcards targeting the MENA region (top) or for a recruitment campaign (bottom).

Designer: Jessica Panian

Emails

50% of my time at Equinix was spent writing B2B emails and campaigns that target customers, prospects, and partners.

While some of these are brand awareness campaigns, many others are more in the realm of direct response, with the desired conversion typically being downloads or registrations.

(these are re-creations only—ignore the inconsistent formatting.)